1. What Exactly is a Trademark?

A trademark can be a distinctive symbol, word, phrase, or design that helps to identify one source of goods or services and to distinguish it from others. These are intended to minimize confusion if two or more businesses have the same symbol, logo, or slogan in association. On one hand, a trademark can allow a consumer to easily recognize a brand and what a particular brand offers. Trademarks can often include logos, slogans, business names, and even sounds affiliated with the products or services of the company. Trademarks are managed under the U.S. Patent and Trade Office, also commonly known as the USPTO.

2. Why Bother with the Trouble of Registering a Trademark?

You might even wonder why you have to go through all that trouble trademarking. The answer is common law ownership, which only protects your trademark within the geographical region of the owner and leaves it highly vulnerable and eligible for use outside of your region.

That’s because, in theory, if you start a business in one state and do not register its trademark, another person in the next state over can just take the slogan, logo, name, or branding of your business. It gives stronger nationwide rights for the trademark to come along, with the right to sue federally.

3. How would you benefit from having your Trademark? registered?

Brand Protection

A trademark is a form of protection that prevents others from using or copying your brand by giving you exclusive rights to use the mark for your products and services.

Rapport and Trust

Having a trademark builds trust and rapport among customers. The trademark is associated with the quality and reputation of the business, so when consumers see the trademark, they immediately relate it to their experience with your brand.

Legal Advantage

A registered trademark enables you to forbid the use of any similar logo, name, branding, or slogan that would create or lead to customer confusion. You can take legal action against the business for copying your name, slogan, logo, or branding under your registered trademark.

Intellectual Property

The trademark is a major component of your business’s intellectual property portfolio, adding value to both your brand and business in the marketplace.
Trademark Registration and How Grovtix Agency Helps with it.
The whole process of registering a trademark through the USPTO, stating your intention of the trademark, filing it to the USPTO, and so on and so forth, has all been such a tedious process. That’s where Grovtix Agency comes into view to help make it easier on the process of trademarking your business. This lets one focus on their business by allowing us to handle the tedious process.

strong vs weak trademarks

The differences may be such that having a strong or weak one could make the difference between an application approval period that is quicker or a complete rejection.

Generic Marks

Such marks cannot qualify to be a trademark because they are words generically used operatically when conducting business. On the contrary, some common nouns can be utilized as a trademark provided that it is essentially different in a unique way to the extent of being identified by the brand.

Coin Marks

Coin marks are those that are words or phrases coined by the business. These are the easiest marks to obtain but offer the widest net of intellectual property protection.

Arbitrary Marks

Arbitrary marks are words and phrases that include a common phrase but do not attribute to an attribute of the brand; these are relatively easy to obtain too.

Service Marks

Service marks are those that are used to identify businesses offering services, as opposed to goods. Companies like Apple or Starbucks fall into both a service mark and a trademark, considering the services and products they offer.

Other types of trademarks include a certification mark, which would indicate that certain products or services have passed a certain standard. There are also collective trademarks that indicate membership in an organization and distinguish the products or services of its members from others who do not belong to said organization.

For more information on trademarks, the process, and other channels through which you can accelerate having them registered, be sure to reach us on our website or via the email provided on the site.